This is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more!
- Entry Requirements
- Any qualifications
- Ushs. 400,000 /=
Overview
- Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty.
- Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success.
- Discover how to acquire and retain customers through paid, owned, and earned media.
- Gain frameworks and tools you can apply to your organization’s digital marketing strategy.
- Develop approaches for attribution, budget allocation, and calculating customer lifetime value.
- Explore customer engagement techniques, including personalization, storytelling, and community building.